Text Logo Maker
Type your brand name, pick a font and colors, and download it as a logo with a transparent background.
Your text logo, in
Playfair Display Bold
The transparent PNG shows whatever is behind it, and this color is only 1.0:1 on a dark page. Make a second version in white for dark backgrounds.
Playfair Display Bold, a serif by Claus Eggers Sørensen (SIL Open Font License 1.1). The tagline is in Source Sans 3, its partner in the font pairing tool.
Quick answer: there is no single best logo font. A good one is still readable when your logo is tiny, at the size of a profile picture or a browser tab, and it suits what you sell. Pick a style: a serif looks classic, a bold face is loud and holds up small, a clean sans is plain and modern, and a script looks handmade but only works for a short name. Type your name above, try a few fonts, and check the small versions under the logo before you download it.
How to use it
- Type your brand name and, if you have one, a short tagline.
- Pick a style (Serif, Bold, Clean or Script), then tap a font. Each button shows your own name in that font.
- Set the letters: as typed, UPPERCASE or lowercase, and move the letter spacing slider to open the name up or pull it together.
- Choose the colors: one for the text and one for the background. The background is only used for the JPEG and the square icon.
- Download the logo as a PNG with a transparent background, as a JPEG on your background color, or as a square icon with your initials. Copy link keeps everything you chose, and Put it on a brand board opens the brand board maker with your name, colors and matching fonts.
What makes a font work as a logo
A logo is seen far more often small than big: as a profile picture in a feed, in the corner of a pin, as a browser tab's icon. So the test that matters is the small one, and this tool draws it for you: the logo on a white and a dark page, and your initials in a circle and at 32 pixels.
- Heavy and simple letters survive shrinking. Thin strokes and fine details are the first to disappear. The Bold faces here, like Archivo Black and Anton, have the thick strokes that do.
- Script faces need a short name. Joined-up letters run into each other as they get smaller. Pacifico or Dancing Script can be lovely for one or two words; for a long name, pick a Clean or Serif face.
- One font is enough. A text logo is one name in one font, with at most a quieter tagline under it. The tagline here uses the name's partner from the font pairing tool, so the two always go together.
- Letter spacing is a quick way to look designed. Capitals with a little extra space look calm and formal; tight lowercase looks friendly.
Can I use these fonts in a logo?
Yes. All 26 fonts are published on Google Fonts under the SIL Open Font License 1.1. Its official FAQ answers this exact question. Asked whether the fonts can be used "to create logos or other graphics", it says: "Yes. You are very welcome to do so. Authors of fonts released under the OFL allow you to use their font software as such for any kind of design work. No additional license or permission is required, unlike with some other licenses." The logo you make stays yours: "You remain the author and copyright holder of that newly derived graphic or object." You do not have to credit the font either: "Is any kind of acknowledgement required? No." (OFL FAQ, questions 1.1 to 1.1.2, checked 29 September 2026.)
A font is not a trademark search
This tool draws a name. It does not check whether anyone else already uses that name, and nothing here makes a logo "yours" in law. Before you print it on anything, look the name up. In the United States that is the USPTO's trademark search; other countries have their own trademark offices. A search takes a few minutes, and a rebrand after a complaint costs far more.
Why the tool shows a contrast ratio
The W3C's accessibility rules ask body text to have a contrast ratio of at least 4.5:1 with its background, and large text 3:1. Logos are the one exception, in the rule's own words: "Text that is part of a logo or brand name has no contrast requirement." (WCAG 2.2, 1.4.3.) So no color here is "wrong". But a logo people cannot read does not do its job, so the tool works out the ratio with the W3C's own formula and tells you when your text and background are under 3:1. A transparent PNG takes on whatever is behind it, so the tool also shows it on a white and on a dark page. If one of them is hard to read, make a second version of the logo in a light or a dark color for those backgrounds.
PNG, JPEG or the square icon?
- PNG (transparent): the name alone, trimmed close, with nothing behind it. Use it on your website, on pins and on photos.
- JPEG on the background: the same logo on your background color, with room around it. Use it wherever a transparent picture is not accepted.
- Square icon (600 × 600): your initials, sized to sit inside a circle. Pinterest does not publish a profile picture size and shows the picture in a circle, so 600 × 600 is our choice, the same as the image size checker's. Our guide to your Pinterest profile picture covers choosing between a logo and a photo of yourself.
The 26 fonts, by style
- Serif: Playfair Display, DM Serif Display, Cormorant Garamond
- Bold: Archivo Black, Anton, Bebas Neue, Oswald, Inter ExtraBold, Poppins Bold, Space Grotesk, Fredoka, Baloo 2
- Clean: Montserrat, Josefin Sans, DM Sans, Poppins, Nunito, Lato, Inter, Roboto, Open Sans, Source Sans 3, Archivo
- Script: Pacifico, Dancing Script, Caveat
The four styles are PinPinterest's own grouping, a design suggestion rather than a ranking. Each font's designer and license come from its record in Google's google/fonts repository. This page serves its own copies of the fonts, so your browser never asks Google for them, and your logo is drawn in your browser and never uploaded.