Pinterest Ad Specs
Pick a Pinterest ad format: its image and video sizes, file types and limits, and its character counts, in Pinterest’s own words. Then check your own image or video against them.
Standard image adsOne image · .PNG or .JPEG · 20 MB on a desktop, 32 MB in the app · 2:3, 1000 × 1500 pixels
Standard ads feature only one image.
Paid campaigns only
Creation
- Account type
Business accounts only
- Creation tool / device
Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new standard image ad when you're setting up a campaign in Ads Manager.
- Creation options
Can be used in paid ad campaigns or to generate organic impressions
Images
- File type
.PNG or .JPEG
- Max file size
Desktop 20 MB, In-app 32 MB
- Aspect ratio
We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds.
Character counts
- Title
Enter up to 100 characters. Depending on the device, the first 40 characters may show in people's feeds. When entered, titles will appear in the home feed or search feed. If a title is not entered and no rich Pin title exists, nothing will show in its place in the home feed.
Note: For Chinese, Japanese, Korean, Arabic and other double byte languages, only the first 30 characters will show in people's feeds.
- Description
Enter up to 800 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. Additionally, descriptions do not appear for ads when viewed up close.
Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.
Pinterest Business Help: Review ad specs. Checked 17 October 2026.
For every format
All uploaded images are converted to standard 8-bit RGB JPEGs before being turned into Pins and ads. Advertisers should upload images in PNG with sRGB formats to avoid any reduction in image quality.
Custom color profiles are not supported on Pinterest and may result in slightly different colors on published Pins and ads.
Pinterest adds a faint color layer to image Pins in the home feed with white or black backgrounds. This distinguishes the pins from the app background color and helps to highlight links included in the Pin.
This feature applies to all organic and paid image Pins and ad types but does not apply to videos.
Light mode: A faint black layer (#000000 at 4% opacity) is automatically applied on top of creative.
Dark mode: A faint white layer (#FFFFFF at 10% opacity) is automatically applied on top of creative.
File sizes here are in MB of 1,000,000 bytes, the stricter reading: Pinterest does not say which MB it means. Every quoted sentence and table is Pinterest’s own, word for word, from its business help page. The one line under each format’s name and the file check are ours.
Quick answer: Pinterest’s standard image ad is one .PNG or .JPEG image, 2:3 or 1000 x 1500 pixels, up to 20 MB on a desktop and 32 MB in the app, with a title of up to 100 characters (the first 40 may show in feeds) and a description of up to 800. Its video ads take .MP4, .MOV or .M4V files up to 2GB, from 4 seconds to 15 minutes long. Pinterest’s business help lists ten ad formats; pick one above for its tables in Pinterest’s own words, and check your file against them.
Pinterest ad formats and their specs at a glance
Every format on Pinterest’s “Review ad specs” page, as we read it on 17 October 2026. Every format’s table says Business accounts only
.
| Format | What it holds | Max file size | Shape | Campaigns |
|---|---|---|---|---|
| Standard image ads | One .PNG or .JPEG image | Desktop 20 MB, in-app 32 MB | 2:3, 1000 x 1500 pixels | Paid or organic |
| Standard width video ads | One .MP4, .MOV or .M4V video, 4 seconds to 15 minutes | Up to 2GB | 1:2 to 1.91:1; 1:1, 2:3, 4:5 or 9:16 recommended | Paid or organic |
| Max. width video ads | One video across the whole mobile feed | Up to 2GB | No taller than 1:1 | Paid only |
| Carousel ads | 2 to 5 .PNG or .JPEG images | 20 MB per image | 1:1 or 2:3 | Paid or organic |
| Shopping ads | One image or video | The standard image and video ad specs | — | |
| Collections ads | 1 hero and up to 24 secondary images (3 or more recommended), or a video hero | Images 10MB, video up to 2GB | 1:1 or 2:3 | Paid or organic |
| Max width collections ads | A full-width hero and 4 or more secondary pins | Images 10MB, video up to 2GB | 1:1 or 2:3; a video hero 1:1 or 16:9 | Paid or organic |
| Idea ads | Images, videos, lists and text in one Pin | 2GB in the apps, 100MB on the web | 9:16 recommended, no restriction | Paid or organic |
| Showcase ads | A title Pin, up to four cards, 1 to 3 features per card | Up to 32MB | 2:3; features 1:1 | Paid only |
| Quiz ads | A title Pin and up to three results Pins | Up to 32MB | 2:3 | Paid only |
“Paid or organic” is Pinterest’s Can be used in paid ad campaigns or to generate organic impressions
; “paid only” is Can be used in paid ad campaigns only
. Shopping ads have no table of their own on the page.
Pinterest ad sizes and dimensions
Pinterest gives a pixel size for four formats. For a standard image ad: We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds.
Showcase and Quiz ads ask for the same 1000 x 1500. Idea ads ask for For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio)
. Carousel and collections ads give a shape and no size: 1:1 or 2:3. To resize a picture to one of these sizes on your device, use the Pinterest Image Size Checker.
Pinterest video ad specs
A standard width video ad is Standard width video ads are videos that are the same size as a regular Pin.
Its file is .MP4, .MOV or .M4V, encoded H.264 or H.265, up to 2GB, between 4 seconds and 15 minutes long, and Pinterest adds: Recommended length for video ads: 6 to 15 seconds
. Its shape: Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3, 4:5, or 9:16).
A max. width video ad fills the feed’s width on a phone, is paid only, and Max. width videos cannot exceed the height of a 1:1 aspect ratio
: square or wider.
Two Pinterest pages disagree on the longest video. The ad specs page gives video ads Minimum 4 seconds, maximum 15 minutes
. Pinterest’s “Review Pin specs” page, for an ordinary video Pin, says minimum 4 seconds, maximum 5 minutes (we read it on 4 October 2026). An ad follows the ad page. The Pinterest Video Checker reads a video’s codec from the file and checks it against both pages.
Pinterest carousel ad specs
Carousel ads feature multiple images for people to swipe through.
Each card is a .PNG or .JPEG image, 20 MB per image
, with 2 to 5 images per carousel
, in 1:1 or 2:3
. For the sales objective it is 2 to 10 images and video per carousel. This only applies to the sales objective.
Those cards are pulled from your catalog, and Dynamic carousels will automatically pull cards from your product groups.
Pinterest’s page heads both carousel tables “for non-Sales”; the second one’s own row says it is for the sales objective.
Pinterest shopping ads
From Pinterest’s page, in full: Shopping ads feature one image or video at a time and allow people to purchase products they find on Pinterest. Shopping ads follow the same specs as standard image and video ads.
Pick Shopping ads above and the check uses the standard image specs for a picture and the standard width video specs for a video.
Pinterest collection ads
Collections ads appear as one main image above three smaller images, in feeds on mobile devices.
The images are .PNG or .JPEG, 10MB each: Must have 1 hero creative. Minimum of 3 secondary creatives recommended. Maximum of 24 secondary creatives.
The hero is 1:1 or 2:3, and the secondary images all share one shape, 1:1 or 2:3; Pinterest recommends 1:1 for them. A video hero follows the video ad rules: up to 2GB, 4 seconds to 15 minutes.
Max width collections ads put the hero across the full width of the phone’s feed: Must have 1 hero creative. Minimum of 4 secondary pins recommended.
Their video hero is 1:1 or 16:9
.
Pinterest idea ads
Idea ads appear as a set of multiple videos, images, lists and custom text in a single Pin. You can promote an organic Pin as an Idea ad in countries where ads are available.
They take Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP
, and Video: .MP4, .M4V, and .MOV files are available on iOS and Android only
. A video is at most 5 minutes. Its title is up to 100 characters, the text on the page up to 250.
Three size figures. The same table says 1 GB recommended
, then Android and iOS: 2GB max
and Web: 100MB max
. The check above passes a file under 100MB anywhere, and between 100MB and 2GB marks it for the apps only.
Two safe zones. For Idea ads Pinterest’s page gives Top 270 px, Left 65 px, Right 195 px and Bottom 440 px. Its “Review Pin specs” page gives a video Pin the same top, left and right, and 790 px at the bottom (read on 4 October 2026). Keep text clear of the larger one.
Pinterest showcase ads
A Showcase ad is a multi-layered ad format featuring multiple cards. Within each swipeable card, advertisers can add up to three features with outbound links to more content, products and more.
It is paid only: a title Pin and Card: Up to four cards in addition to primary title Pin.
The title Pin and cards are 2:3 and the features 1:1, up to 32MB, with videos between 3 and 60 seconds. Text stays inside 342 x 430 pixels: Avoid placing any text or important information in the bottom 80px of the Showcase card since it will be covered. Safe zones do not apply to features.
Pinterest quiz ads
A Quiz ad is an ad format with multiple choice questions and answers. Within each quiz result, advertisers can add outbound links to more content, products and more.
It is paid only: Up to three results Pins with one title Pin.
Every Pin is 2:3, up to 32MB, with a 342 x 376 pixel safe zone. Questions and answers: Questions can be up to 96 characters, including spaces. Answers can be up to 48 characters, including spaces.
Titles and descriptions: Pinterest’s character counts for ads
Most formats share one rule for the title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people's feeds. When entered, titles will appear in the home feed or search feed. If a title is not entered and no rich Pin title exists, nothing will show in its place.
And: Note: For Chinese, Japanese, Korean, Arabic and other double byte languages, only the first 30 characters will show in people's feeds.
A description takes up to 800 characters, and Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.
Count yours with the Pin Title Checker.
Colours and backgrounds
All uploaded images are converted to standard 8-bit RGB JPEGs before being turned into Pins and ads. Advertisers should upload images in PNG with sRGB formats to avoid any reduction in image quality.
Custom color profiles are not supported on Pinterest and may result in slightly different colors on published Pins and ads.
On a white or black background Pinterest adds a faint layer in the home feed, and This feature applies to all organic and paid image Pins and ad types but does not apply to videos.
FAQ
What size is a Pinterest ad?
What ad formats does Pinterest have?
How long can a Pinterest video ad be?
What is the biggest file a Pinterest ad takes?
Which Pinterest ad formats are paid only?
Can be used in paid ad campaigns only. The others can also run as organic Pins.
Do I need a business account for Pinterest ads?
Business accounts only. The Personal or Business Pinterest Account? tool has Pinterest’s steps to convert yours.