Pin Pre-publish Checker
Check a pin in one pass before you publish it: the image, the title, description and alt text, the link and the board, by Pinterest's own limits and specs.
Before you publish
Ready to publish, with 3 things to improve
7 checks pass. Not checked yet: the image.
The image Not checked
- Add the pin's image to check its shape, its size and its file.
Title, description and alt text Passes
- Title 52 of 100 characters.
- Description 152 of 500 characters.
- Alt text 95 of 500 characters.
- The keyword is in the first 40 characters of the title — what a phone's feed shows.
- The keyword is in the description's first sentence.
The link To improve
- A working address, 100 of Pinterest's 2,048 characters.
- utm_campaign: Capital letters: Google says values are case sensitive, so "Fall Soups" and "fall soups" are two rows in your reports.
- utm_campaign: Spaces become + or %20 in the link. Use - or _ instead, as in Google's own example, spring_sale.
- Google Analytics files the visit under Organic Social.
The board To improve
- One word competes with every other board of that name. Add two or three words that say what kind, or what for.
The rules are those of our title checker, image size checker, UTM link checker and board name checker, each sourced on its own page: Pinterest's API limits and product specs, and Google's channel rules.
Quick answer: Before you publish a pin, check five things. The image is 2:3 and at least 1000×1500 pixels. The title is under Pinterest's 100 characters, with your keyword in the first 40 that a phone's feed shows. The description is under 500 characters. The link works, with tidy tracking tags. The board's name is one people search. This checker does all five in one pass, using the same rules as PinPinterest's single checkers, which quote Pinterest and Google on each of their pages.
How to use it
- Type or paste the pin as you will publish it: the keyword it should be found for, the title, the description, the alt text, the link and the board.
- Add the image if you have it. It is read in your browser for its shape, its size and its file type, and never uploaded.
- Read the verdict, then each part: what passes, what to improve and what to fix first. Every part links to its full checker, filled in with your words, for the detail and the fixes.
What each part is checked against
| Part | Checked against |
|---|---|
| The image | Pinterest's product specs: 2:3, 1000×1500 as its example size, PNG or JPEG, the file size limits |
| Title, description, alt text | Pinterest's API limits (100, 800 and 500 characters), the 500 its pin builder is reported to stop at, and the keyword in what a phone's feed shows |
| The link | Pinterest's 2,048-character link limit, and Google Analytics' own rules for UTM tags and channels |
| The board | The length the Pinterest app is reported to allow, and what makes a board name searchable |
This page adds no rule of its own. Each check comes from the tool that owns it, where the source is quoted and dated: the title checker, the image size checker, the UTM link checker and the board name generator.
Why check before, not after
A pin's words and link can be edited later, but everyone who sees it before then sees the mistake: a title cut short in the feed, a link that lands in the wrong report, a board nobody searches for. A file Pinterest refuses cannot be published at all. Two minutes here is cheaper than finding out after.