Link Cleaner

Paste a link and get it back without the tracking tags that ads, emails and shares add. The page's own settings stay. Nothing is fetched: your link never leaves this page.

The clean link

4 tracking tags removed

https://shop.example.com/p/linen-throw?id=42&color=sage#reviews

Taken off, with who adds each

The page's own, kept: id=42 · color=sage, and the #reviews part.

Every tag removed is documented by the company that adds it; each is quoted, checked 28 September 2026.

Quick answer: paste a link above to get it back without its tracking tags: the utm_ campaign tags and the click IDs that ads and emails add, such as fbclid, gclid, msclkid and ttclid. The page's own settings, like ?id=42 or a YouTube video's ?v=, stay exactly as they were, and so does the # part. Every tag it removes is named with the company that adds it, in that company's own words. Nothing is fetched, so your link never leaves this page.

How to use it

  1. Paste the link, for example one you copied from an ad, a newsletter or a shared post. The clean version appears at once.
  2. Check what was taken off. Each tag is listed with who adds it, a quote from that company's documentation and a link to the page it comes from.
  3. Copy the clean link to share it, pin it or save it.
  4. Some tags look like tracking, but we could not read their owner's documentation. They are kept and listed separately, and you can tick the box to remove them too.

Why clean a link before you share or pin it

  • Someone else's tags aren't yours. A link copied from a Facebook ad carries that ad's fbclid. Pin it, and every click from your pin shows up in that store's reports as the ad's traffic, not as a visit from Pinterest.
  • Your own UTM tags should be yours on purpose. If you tag your pins' links (our UTM builder does it), start from a clean link. Old tags left in a copied address mix two campaigns into one.
  • A short, clean link is easier to trust and to read. A newsletter's mc_eid even identifies the reader it was sent to, as Mailchimp's own documentation says.

To check what a set of UTM tags means and where Google Analytics files the visit, use the UTM link checker. Our guide to UTM tracking for Pinterest shows how to tag your own pins.

What it removes, and who says what each tag is

  • Google Analytics' campaign tags: utm_source, utm_medium, utm_campaign, utm_term, utm_content, utm_id and the rest of Google's list.
  • Google: gclid (Google Ads' click ID), gbraid and wbraid (its iOS measurement tags), dclid (Campaign Manager 360) and srsltid (Merchant Center's free listings).
  • Meta: fbclid. Microsoft Advertising: msclkid. TikTok: ttclid. X: twclid. Mailchimp: mc_cid (the campaign) and mc_eid (the recipient).

A tag is removed only when the company that adds it documents what it is. Each one above is quoted in the result with its source, checked on 28 September 2026.

What it keeps, and why

Everything else in the link stays, byte for byte and in its place, because it may be the page's own setting: a product ID, a video, a size or a search. Tags such as epik, igshid or _hsenc look like tracking, but we could not read what their owners say about them, so we make no claim about them. They are listed as kept, and the box removes them if you are sure. Pinterest's own help, for example, describes an _epik cookie that its tag sets, not the epik tag in the link. The cleaner never visits the link or follows a redirect, because that would mean fetching it.

FAQ

What is fbclid in a link?
A click ID that Meta adds to links clicked in Facebook and Instagram. Meta's developer documentation tells advertisers to retrieve it "from fbclid URL query parameter" to match visits to ad clicks. Removing it does not change the page the link opens.
Is it safe to remove utm and click ID tags from a link?
Yes for the tags this tool removes: they are for the advertiser's reports, not for the page itself. The page opens the same without them. What the tool cannot vouch for, it keeps.
Does this tool visit my link?
No. It only rewrites the text you paste, in your browser. It never opens the address and never follows a redirect, so the site behind the link never knows. The link is not put into this page's address either, so this site's own analytics never see it. Only Copy link to this page makes a link that carries it, when you ask for one.
What is gclid?
Google Ads' click ID. Google defines it as "a URL parameter passed with ad clicks" that "identifies the campaign along with other attributes of the click". It appears when someone reaches a site from a Google ad.
Why does my link still have ?something= after cleaning?
That part is probably the page's own, such as a product, video or search setting, and removing it could break the link. If it looks like tracking but its owner does not document it, the tool lists it under "Kept". Tick the box if you want it gone.