8 guides on Pinterest research — every article we’ve published in this category.
Competitor research on Pinterest is unusually easy — almost everything is public — and almost everyone does it wrong, by copying the surface instead of reading the structure. What to look at, in what order.
You do not compete with the big account you admire. You compete with whoever appears for the phrase you want. Four kinds of account that all look like competitors, and how to build the list that matters in twenty minutes.
A board list is a public record of every bet an account has made and which ones paid off. Four things to read from it, the gap map that needs three accounts, and what board counts do not mean.
A board of 400 pins has about three worth studying. Where to find them, why the average pin tells you nothing, and how to tell an evergreen winner from a trend that has already passed.
The most valuable thing in competitor research is not what they are doing well — it is what none of them cover. But an empty shelf and an unmet need look identical, and telling them apart is the whole skill.
Everyone has a folder of screenshots they never open. The difference between that and a working swipe file is one extra field, ten seconds per entry, and a pruning habit.
Pinterest is a search engine full of people describing what they want in their own words. That makes it unusually good at three research questions — and completely useless at the fourth, which is the one about money.
Design is the most visible thing about a winning pin and the least transferable. What is actually readable from someone else’s pin, what is just their brand, and the four tells that a choice was deliberate.
PinPinterest gives you the keyword demand, Pin Score and rank tracking these articles rely on.