How to See When a Pin Was Posted on Pinterest: Its Two Dates
How to see when a Pin was posted on Pinterest: the createdAt date in its page source, the original behind a saved copy, and why a Pin’s age changes its stats.
Research
9 guides on Pinterest research — every article we’ve published in this category.
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How to Study a Pinterest Account That’s Beating You
Competitor research on Pinterest is unusually easy — almost everything is public — and almost everyone does it wrong, by copying the surface instead of reading the structure. What to look at, in what order.
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Your Pinterest Competitors Aren’t Who You Think They Are
You do not compete with the big account you admire. You compete with whoever appears for the phrase you want. Four kinds of account that all look like competitors, and how to build the list that matters in twenty minutes.
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What a Competitor’s Board List Tells You (If You Read It Properly)
A board list is a public record of every bet an account has made and which ones paid off. Four things to read from it, the gap map that needs three accounts, and what board counts do not mean.
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How to Find the Best-Performing Pins in Any Niche
A board of 400 pins has about three worth studying. Where to find them, why the average pin tells you nothing, and how to tell an evergreen winner from a trend that has already passed.
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Content Gap Analysis: Finding What Everyone in Your Niche Forgot
The most valuable thing in competitor research is not what they are doing well — it is what none of them cover. But an empty shelf and an unmet need look identical, and telling them apart is the whole skill.
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Building a Pinterest Swipe File That You’ll Actually Use
Everyone has a folder of screenshots they never open. The difference between that and a working swipe file is one extra field, ten seconds per entry, and a pruning habit.
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Using Pinterest as Market Research (Before You Make the Thing)
Pinterest is a search engine full of people describing what they want in their own words. That makes it unusually good at three research questions — and completely useless at the fourth, which is the one about money.
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Reading a Competitor’s Pin Design Without Copying It
Design is the most visible thing about a winning pin and the least transferable. What is actually readable from someone else’s pin, what is just their brand, and the four tells that a choice was deliberate.
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