Pinterest Tracking and Attribution: The Complete Setup Guide
The four layers that make Pinterest measurable, in the order they have to be built — claim, Rich Pins, tag, UTMs — plus the audit that tells you which one is silently broken.
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8 guides on Pinterest tracking — every article we’ve published in this category.
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The Pinterest Tag: What It Is and How to Install It Properly
A plain-English guide to the Pinterest tag and conversion events — what to install, in what order, and the four questions that explain a tag reporting nothing.
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The Rich Pins Validator: Turning Them On, and Fixing Them When They Break
Rich Pins mirror your page metadata onto every pin of your content. Here is what they read, how to validate them, and what each of the four common errors actually means.
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Claiming Your Website on Pinterest (and Why Your Analytics Are Empty Without It)
Claiming takes five minutes, unlocks analytics for every pin of your site, and quietly breaks later without telling you. Here are the three methods and what each one unlocks.
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Why Pinterest Analytics and Google Analytics Never Match (and Which to Trust)
Pinterest says 1,000 clicks, Google says 680 sessions, and neither is lying. Here is exactly where the gap comes from, how big a gap is normal, and which number to run your business on.
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Pinterest Server-Side Tracking (the Conversions API), Explained Simply
Ad blockers and browser privacy quietly delete a chunk of your conversions. Server-side tracking sends them from your server instead — here is what that means, and when it is worth doing.
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UTM Tags for Pinterest: Label Every Link So Your Reports Make Sense
UTMs are four fields you add to a link so your own analytics can tell you exactly which pin sent which visitor — and one naming rule that stops the whole dataset splitting in half.
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Pinterest Attribution Windows: Why Your Conversion Count Keeps Changing
The same sales can produce four different totals depending on one setting. Here is what click-through and view-through windows mean, and why judging a pin after a week kills winners.
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