8 guides on Pinterest profile — every article we’ve published in this category.
Pinterest ranks pins, boards and profiles. Almost everyone works on the first two and writes the third like a business card. Here is what each field actually does, in the order worth fixing them.
The display name is the most searchable field on your profile and the one most people fill in with their first name. The formula, four worked examples, and the two ways it goes wrong.
Most Pinterest bios describe a mood. A working one names the job, names who it is for, and gives one reason to click — in about 150 characters. The anatomy, a before and after, and the sentence to steal.
The username is your URL, it barely affects search, and changing it breaks every existing link. Which makes “what will this look like in two years” the only question that matters. Three approaches and four traps.
Your profile photo is rendered at 24 pixels more often than anywhere else. That one fact settles the face-or-logo argument, the crop, and why the photo you love does not work.
There is a banner across the top of your profile, and if you have never chosen what goes in it Pinterest is choosing for you. Three options, where it gets cropped, and how to decide in a minute.
Board order is not searched, takes five minutes to change, and decides what most profile visitors ever see. Why the default order is wrong on almost every account, and how to fix it.
Five reasons a profile does not appear in Pinterest search, ranked by how often each one is actually the cause. Only the last is a problem, and it is the one everyone assumes first.
PinPinterest gives you the keyword demand, Pin Score and rank tracking these articles rely on.