Pinterest Ad Revenue Calculator
Does Pinterest pay you? Not per view. A pin earns through the page it sends people to: in Pinterest's own words, Make money with features to drive traffic to your own site or destination.
10,000 visits from Pinterest a month earn
Type your RPM
Type your RPM from your ad network to see what these visitors earn.
The sum is Google's RPM the other way round: RPM = (Estimated earnings / Number of page views) * 1000
(Google AdSense Help). So earnings = page views × RPM ÷ 1,000, on your RPM: rates differ by network, niche, country and month, and we print none. From Pinterest Analytics, visits are impressions × outbound click rate, which Pinterest defines as The total number of clicks to the destination URL associated with your Pin divided by the total number of times your Pins were on screen.
(Pinterest). Checked 30 September 2026.
Quick answer: Pinterest does not pay you for views. A pin makes money through the page it sends people to: the ads, affiliate links or products on your own site. Type the visits Pinterest sends you in a month and the RPM your ad network reports, and this works out what those visitors earn: in a month, in a year, and for each 1,000 visits one pin sends.
Does Pinterest pay you?
Not per view, and not per follower. Pinterest's own creator hub puts it this way: Make money with features to drive traffic to your own site or destination.
(Pinterest Create, read 30 September 2026). The money is made on the page the pin opens.
Pinterest has run a Creator Fund, which is a selected program rather than pay for views. In Pinterest's words: Pinterest’s Creator Fund is a program to uplift creators from historically marginalized communities, including Black, LGBTQIA+, Asian, Indigenous people and people with disabilities.
(Pinterest Newsroom, 2022). You may read elsewhere that a Pinterest "Creator Rewards" program ended in 2022. We could not find Pinterest's own announcement of that, so we don't repeat it here.
How to use it
- Visits from Pinterest a month: in your site's analytics, the visits (sessions) whose source is Pinterest. Or choose Pinterest Analytics and type your impressions and outbound click rate for the month instead.
- Your RPM: from your ad network's dashboard. Google AdSense calls it page RPM. Some networks report a session RPM, which counts visits, not pages: pick it under "More".
- Pages per visit, under "More": 1 means only the page the pin opened. Your analytics shows the real number.
The sum
Google AdSense Help defines RPM as Revenue per 1000 impressions (RPM) represents the estimated earnings you'd accrue for every 1000 impressions you receive.
Its formula is RPM = (Estimated earnings / Number of page views) * 1000, and its own worked example: If you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.
This calculator runs that the other way round: earnings = page views × RPM ÷ 1,000, where page views are your visits times your pages per visit. With a session RPM, it is visits × RPM ÷ 1,000.
From Pinterest Analytics, visits are estimated as impressions × outbound click rate. An outbound click is not always a page view: someone can click and leave before your page loads, so your site's own analytics is the better number when you have it.
Why we don't print a "typical" RPM
Google is plain that RPM doesn't represent how much you've actually earned; rather, it's calculated by dividing your estimated earnings by the number of page views, impressions, or queries you received, then multiplying by 1000.
RPMs vary by ad network, niche, the reader's country and the time of year, and a figure from someone else's site says little about yours. The only RPM on this page is the one you type, from your own dashboard.
More ways a pin's visitors earn
Ads are one way. The same visitors can also buy through an affiliate link or from your own shop, and Pinterest's creator hub covers affiliate links and linking a storefront. Whatever you sell, the traffic comes first: the pins that rank are the ones with the searched words in the title (check yours with the pin title checker) and a link that counts in your analytics (build it with the UTM builder). Our guide to making money on Pinterest goes through each way.