Pinterest Trends: What’s Rising Now
What is rising on Pinterest right now, and whether your keyword is.
Rising on Pinterest right now
Loading today’s rising keywordsfrom PinPinterest’s own measurements
| Keyword | Niche | Change |
|---|
One keyword at a time, by the words people type in Pinterest’s search bar. Nothing is fetched from Pinterest: we answer from what PinPinterest has already measured. Pinterest’s own 21 trends for 2026 and how to read its Trends tool are below.
Every rising keyword, by niche, with its curve and history, is in PinPinterest’s Trends tab. This page shows ten.
Quick answer: what is trending on Pinterest changes week to week, and Pinterest publishes it in two places: its Pinterest Trends tool (searches, saves and shopping trends by region, up to two years back) and its yearly Pinterest Predicts report (21 trends for 2026). The list at the top of this page is a third view: the keywords rising fastest in PinPinterest’s own measurements over the last 14 days, with the number of keywords measured. Type your own keyword to see whether it is rising, cooling or steady.
What is trending on Pinterest right now
The table above is updated every day. It shows at most ten keywords, at most two from one niche, so one busy niche cannot fill it. Each change compares the first and the last day we measured in the 14 days: the saves on the top pins our crawl stored for that keyword. That is our number, not Pinterest’s. Pinterest does not publish search counts. Its own tool shows each trend on a 0 to 100 scale (below), so the two cannot be compared one to one. A keyword is never called rising when its numbers are too small or too few, when our newest reading is more than 10 days old, or when it jumped more than threefold in a day, which is our crawl changing rather than people searching more.
Is my keyword rising on Pinterest?
Type it the way people type it in Pinterest’s search bar, then press Check my keyword. You get one of four answers from the same 14 days of our measurements as the table, so the two always agree: rising (up 10% or more), cooling (down 10% or more), steady, or we cannot tell, with the reason. "We cannot tell" is the honest answer for a keyword we have not measured or measured too rarely. To compare keywords on Pinterest’s own data, use its Trends tool, which takes up to four at a time.
Pinterest Predicts 2026: the 21 trends
Our not-yet-trending report is back for 2026.
These are Pinterest’s own trend names for 2026, each with the five searches Pinterest printed under it and how much they grew. Each name opens the trend’s board on Pinterest. Sourcing: Pinterest internal data, English language search data, Global, analysis period September 2023 to August 2025.
Unless otherwise noted, changes are calculated using normalized searches during September 2024 - August 2025 compared to normalized searches during September 2023 - August 2024.
Source: Pinterest Predicts 2026, read 2026-10-10.
| Trend | What people are searching for (growth, as Pinterest printed it) |
|---|---|
| Gimme Gummy | gummy bears aesthetic +50% · yokan +60% · agar agar +35% · jelly blush +130% · jelly candy aesthetic +100% |
| Glamoratti | chunky belt +65% · baggy suit +90% · high collar jacket +60% · gold cuff +50% · 80s luxury +225% |
| Poetcore | the poet aesthetic +175% · poet core +75% · cape outfit +65% · satchel bags aesthetic +85% · tie accessories +85% |
| Neo Deco | pendant lamp +40% · red marble bathroom +80% · antique bar cart +100% · brass aesthetic +35% · leather banquette +35% |
| Scent Stacking | niche perfume collection +500% · perfume layering combinations +125% · signature scent +45% · scent layering +75% · perfume notes +80% |
| Brooched | brooch for men suit +90% · maximalist accessories +105% · heirloom jewelry +45% · lapel shirt +95% · brooch aesthetic +110% |
| FunHaus | striped ceiling +40% · circus nursery +50% · circus interior +130% · circus art +35% · vintage circus aesthetic +70% |
| Laced Up | lace nails +215% · lace belt +55% · lace bandana +150% · lace doily +105% · lace makeup +120% |
| Pen Pals | cute stamps +105% · penpal letters +35% · hand written letters +45% · penpal ideas +90% · snail mail gifts +110% |
| Vamp Romantic | vampire haircut +40% · dark romantic makeup +160% · carmilla aesthetic +60% · vampire beauty +90% · gothic coffin nails +180% |
| Cool Blue | glacier aesthetic +35% · blue drinks aesthetic +55% · icy blue +50% · frosted makeup +150% · ice blue wedding dress +55% |
| Afrohemian Decor | afrobohemian home decor +220% · adire fabric +130% · bamboo beaded curtains +60% · ethiopian art +50% · rattan accent chair +50% |
| Mystic Outlands | scotland highlands aesthetic +465% · faroe islands aesthetic +95% · bolivia salar de uyuni +70% · arashiyama bamboo forest +50% · ethereal places +45% |
| Glitchy Glam | eccentric makeup +100% · weird makeup looks +115% · nails with different colors on each hand +125% · asymmetrical lob +85% · avant garde makeup editorial +270% |
| Khaki Coded | pleated trousers +30% · utility shirt +45% · field jacket outfit men +65% · paleontologist aesthetic +35% · brown linen shirt +100% |
| Cabbage Crush | sautéed bok choy +35% · cabbage dumplings +110% · golumpki soup +95% · cabbage alfredo +45% · fermented cabbage +35% |
| Extra Celestial | alien core aesthetic +80% · opalescent +115% · futuristic truck +60% · alien inspired makeup +140% · soft dewy makeup +115% |
| Wilderkind | bug jewelry +60% · deer aesthetic +55% · dragonfly nails +145% · flower outfit men +105% · animal inspired outfits +90% |
| Throwback Kid | 1970s childhood toys +125% · upcycled baby clothes +95% · vintage kids fashion +35% · nostalgia toys +225% · 2000s kids toys +140% |
| Darecations | auto racing events +85% · river rafting +35% · adrenaline rush aesthetic +50% · adventure tourism +75% · football tournament +50% |
| Opera Aesthetic | opera theatre +35% · midnight masquerade +95% · wedding ceiling draping +40% · opera outfits +55% · masquerade decor +40% |
How to use the Pinterest Trends tool
The Pinterest Trends tool displays a historic view (up to the last two years) of the top search, save, and shopping trends across different regions and countries.
You can use it to learn when people start searching for various keywords, what content people are saving to their Pinterest boards, which shopping trends are growing, and what’s trending specifically among your audience.
Some of the features outlined below are in testing right now, and are only available for certain regions.
It runs in a web browser at trends.pinterest.com. For the features made for advertisers, Pinterest says: Log in to your Pinterest Business account to access features specific to advertisers.
See what people search for
- Click the hamburger icon at the top-left of the page
- Under Analyze performance, select Pinterest Trends
- Click Region at the top-right to select which region you want to see data from
- Click the magnifying-glass-sparkle icon Search trends at the left side of your screen
- Filter the data as needed
Look up your own keyword
- Click the hamburger icon at the top-left of the page
- Under Analyze performance, select Pinterest Trends
- Click the magnifying-glass-sparkle icon Search trends at the left side of your screen
- Below Date range at the top of the graph, select the window of time you want to see data from
- Enter a keyword in the search bar at the top of the page
Enter up to four keywords in the search bar at one time to compare their popularity on the graph.
You’ll be able to view popular keywords, see whether a trend is seasonal, and review the weekly change, monthly change and yearly change of a particular trend.
If you have a Pinterest business account, you can browse the top trends specific to your engaged users and followers from the past 90 days.
Steps from Pinterest Help: Pinterest Trends, read 2026-10-10.
How Pinterest measures a trend
Pinterest normalizes search volume by only considering the ratio of searches for each trend to the total number of searches that happened on our platform during the same time frame.
To make comparisons between terms easier, the highest point of the search term is indexed to 100, and the lowest point is indexed to 0 on each plot.
So a 100 on Pinterest’s graph is a keyword’s own highest point in the window, not a number of searches. Two keywords on one graph are each scaled to their own peak, which is why Pinterest compares up to four at a time on one plot.
Why our numbers and Pinterest’s differ
Pinterest measures searches on Pinterest, normalized to all searches. PinPinterest measures what it can see from outside: the saves on the top pins it crawled for each keyword, day by day. Saves follow searches but also follow what Pinterest chooses to show, so the two usually agree on direction and rarely on size. Our crawl also leans to home, food and lifestyle niches. Use both: Pinterest’s tool for the scale and the season, ours for a quick read on a keyword this week.