Keywords
How to Find Your Competitors’ Best Pinterest Keywords
Your competitors already tested what works. Here’s how to reverse-engineer the exact keywords and pins driving their Pinterest traffic.
By Mia Bennett · Pinterest strategist
Here’s a shortcut I wish I’d used sooner: you don’t have to guess which keywords work when your competitors have already run the experiment. Reverse-engineering the accounts winning in your niche is the fastest keyword research there is.
This pairs with normal keyword research — think of it as “research, but starting from proven winners.”
Seed topics
Pinterest suggestions
Filtered by real volume
Winning long-tail keywords
1. Find who’s actually winning (not just who’s big)
Search your main keywords and note which accounts keep showing up at the top. Those are your real competitors on Pinterest — not necessarily the biggest brands, but the ones Pinterest trusts for *your* searches.
2. Read their top pins like a menu
Open their best-performing pins and study the pattern: the exact phrases in titles, the words baked into the images, the board they live on, the annotations Pinterest attaches. That’s their keyword strategy, laid bare.
3. Steal the angle, not the pin
Don’t copy — do it better. Take the winning keyword, then make a fresher design and a clearer promise. Combine it with pin descriptions that rank and you can leapfrog a lazier competitor.
Look for the gaps
The gold isn’t only what they rank for — it’s the closely related long-tails they *missed*. Those are low-competition keywords you can own quickly.
4. Track them over time
Follow the top accounts so you’re alerted when they publish something that pops, and watch which of their pins climb. Doing this manually is painful; account intelligence in PinPinterest shows a competitor’s top pins, keywords and momentum in one view — their playbook becomes yours.
Reverse-engineer the accounts winning your niche
This is also the backbone of selling — see Pinterest for Etsy sellers and affiliate marketing.
#competitor research#pinterest keywords#keyword research
I’ve spent years growing Pinterest accounts from zero. This is the stuff I wish someone had told me sooner — no fluff, just what actually moves traffic.
