How to Find Low-Competition Pinterest Keywords (That Still Get Searches)

Chasing the biggest keyword is how most people stay invisible. The real game is finding phrases with genuine demand but *beatable* competition — the ones you can rank #1 for while everyone else fights over the head term. Here’s how I find them.

1. Go long-tail on purpose

“Bedroom ideas” is a war zone. “Small cozy bedroom ideas for renters” is winnable and often converts better because it’s specific. Longer, more specific phrases almost always have lighter competition — the foundation of good keyword research.

2. Judge the competition, not just the volume

Search your candidate phrase and look at who ranks. Huge, polished brands top-to-bottom? Hard. A mix of smaller accounts and mediocre pins? That’s your opening. Volume tells you it’s worth it; the results tell you if you can win.

3. Mine the gaps competitors miss

Your competitors’ winning keywords have neighbours they never targeted — closely related long-tails with demand and no strong pin. Those gaps are the easiest wins on Pinterest.

4. Stop guessing competition by eye

Eyeballing “does this look hard?” is slow and unreliable. Real search volume plus the actual ranking pins for each phrase — side by side — turns this into a sort-and-pick job. That’s exactly what PinPinterest’s Keyword Explorer does: real volume for 20M+ phrases so you can filter to the low-competition winners fast.

Then rank them with pin descriptions that convert.