How to find rising Pinterest keywords
Find rising Pinterest keywords by comparing a keyword’s saves this week against the same keyword a week or two ago, and only trusting the ones with a real baseline and at least a week of readings behind them. A keyword you have only measured twice, a day apart, will show a spectacular percentage that means nothing.
6 min read · Updated 2026-08-05
Step by step
Start from a topic, not a single phrase
Search the broad topic you publish in — "living room", "meal prep", "capsule wardrobe" — rather than one exact phrase. Pinterest search is associative, so the useful long-tail terms are the ones that surface alongside the broad one, and those are where the unclaimed demand usually is.
Read demand and competition together, never separately
A keyword with high demand and a wall of established pins is a worse bet than a moderate keyword nobody has covered properly. Look at average saves for the term next to how many pins are already chasing it and how many belong to very large accounts.
Measure momentum over at least a week
Compare the keyword’s save volume now against a reading from seven or more days ago. Two readings a day apart can produce a four-digit percentage from a keyword that simply had a quiet Tuesday, and shorter windows mostly measure noise.
Throw out the rises that have no baseline
If the earlier reading was near zero, the "rise" is not growth — it is the moment measurement started. Require a real starting volume before you call anything a trend, and reject any jump so large it implies the topic tripled in a week, because real interest does not move like that.
Check freshness before you commit
A keyword measured three weeks ago describes three weeks ago. Before you build around a term, confirm when it was last actually crawled — a confident number with an old timestamp is the most misleading thing on any research screen.
Track the handful you chose, and let them prove themselves
Pick a small set of terms and record where your pins rank for them daily. Rank movement over a fortnight tells you far more than any one-off research session, and it is the only way to find out whether the keyword was genuinely winnable for you.
PinPinterest currently tracks 830,000+ Pinterest pins across 201 niches. You can browse what is rising in each of them, free and without an account, from the niche leaderboards.
Common questions
What counts as a "rising" Pinterest keyword?
One whose saves have grown measurably across a window of at least a week, starting from a baseline big enough that the growth is not an artefact of when measurement began. Percentage growth from a near-zero starting point is arithmetic, not demand.
How often does Pinterest search demand change?
Seasonal topics move over weeks and months, not hours. Day-to-day movement in any keyword tool is dominated by how much of the topic was sampled that day, which is why a week is the shortest window worth reading.
Can you see real Pinterest search volume?
Pinterest does not publish per-keyword search volume publicly. What can be measured is engagement — the saves the pins ranking for a term are accumulating — which is a demand signal rather than a search count, and it should be labelled as such wherever it appears.
Is a high-volume keyword always worth targeting?
No. A term with heavy demand and heavy established competition can be far harder to win than a smaller term nobody has covered well. Demand tells you the ceiling; competition tells you whether you can reach it.
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